Twitter Crushing Facebook's Click-Through Rate: Report

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Fast Company, 10/11/10

What is the most effective way for marketers to spread their message online? Facebook? Twitter? Company blogs? Email?

According to a new report by marketing firm SocialTwist, Internet sharing trends have shifted heavily shifted toward social networking, but other platforms still have a strong presence for word-of-mouth advertising. SocialTwist analyzed more than a million referral messages sent using the company’s Tell-a-Friend tool, a widget that lets users share sites through social media.

In the last year, social networking sites saw a 10% increase in usage, and a 16% bump in click-throughs. Overall though, email still accounts for 55% of referrals.

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