©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Mobile applications analytics firm Flurry Monday released new audience data pointing out that the social gaming audience on mobile devices rivals that of individual top-rated TV shows.
Flurry provided its findings in the wake of online speculation that social games have played a part in the demise of daytime television viewing. CBS in August aired the last episode of “As the World Turns,” the Procter & Gamble production that has been running for more than 50 years. That followed the CBS cancellation last year of “Guiding Light,” the longest-running television drama in history. Ad dollars allocated to soaps have dropped 50% since 2005, according to Flurry.