Flurry: Mobile Social Games Draw Larger Audiences Than TV Shows

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 10/12/10

Mobile applications analytics firm Flurry Monday released new audience data pointing out that the social gaming audience on mobile devices rivals that of individual top-rated TV shows.

Flurry provided its findings in the wake of online speculation that social games have played a part in the demise of daytime television viewing. CBS in August aired the last episode of “As the World Turns,” the Procter & Gamble production that has been running for more than 50 years. That followed the CBS cancellation last year of “Guiding Light,” the longest-running television drama in history. Ad dollars allocated to soaps have dropped 50% since 2005, according to Flurry.

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