IDC Gives Credit to Microsoft for Creating Something Unique Rather than Replicating the Competition

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDC News Release, 10/13/10

IDC believes that Microsoft’s new mobile OS is positioned for success in both the consumer and enterprise spaces. Although it has taken some time to get Windows Phone 7 (WP7) to market, the company’s timing with the holiday season is a huge opportunity. However, Microsoft needs to be successful on multiple tracks for this launch to reach its full potential.

First, and foremost, a compelling user experience is critical and from all accounts, Microsoft has done well there. Second, key partners are required for mass distribution. As announced, this is a global launch across 60 carriers in 30 countries. Third, marketing is critical in consumer markets and Microsoft is holding nothing back with reported Xbox-level marketing dollars, reported to be about $500 million. Fourth, applications will be critical and Microsoft is cajoling its huge developer network to write apps for the new platform. Lastly, timing and momentum will play an important role in determining Microsoft’s fate in this market.

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