Report Indicates More Events Embracing Digital Media

Trade Show News Network, 10/13/10

It wasn’t long ago that a lot of show organizers didn’t see the value of jumping on the social media bandwagon and were slow to adopt new digital media strategies, such as Facebook, LinkedIn and virtual events.

According to new research by George P. Johnson Experience Marketing and the Center for Exhibition Industry Research, though, those days seem to be a thing of the past, with corporate brand marketers and exhibition organizers using a broader array of digital media to add value to their exhibition marketing investments and create richer experiences for their audiences.

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