Marketers Trade Tales About Getting to Know Facebook and Twitter

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

NY Times, 10/14/10

HOW much attention is a big annual conference for marketers paying to the growing importance of social media like Facebook, Twitter and YouTube to help reach consumers? Well, speakers are saying “fans,” “like” and “hash tag” almost as often as “touch points,” “benchmark” and “prioritize.”

The conference is the 100th anniversary meeting of the Association of National Advertisers, which began here on Wednesday night and is to continue through Saturday morning. The conference has drawn a record attendance estimated at 1,600, a third higher than the approximately 1,200 people who attended the conference in 2007, 2008 and 2009.

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