Hitachi unveils corporate brand campaign

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB, 10/18/10

Hitachi America this month rolled out a corporate brand campaign designed to show how the company is focusing on such “social innovation” businesses as energy, IT and transportation. The effort includes print, online and events, and is an extension of Hitachi’s “Interconnected” campaign, which debuted earlier this year.

Gotham, New York, created the latest campaign, which is targeted at C-level executives and business decision-makers. Initiative, New York, handled media. The budget was undisclosed.

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