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Ad Age, 10/18/10
Apple’s IAd Aided Growth in 2010, but Google and AdMob Will Accelerate It, Says EMarketer
Mobile is red hot this year, but it still won’t be a billion-dollar ad business in the U.S. until 2011, according to new eMarketer estimates.
According to a new report, U.S. mobile advertising spending will reach $743 million this year, up a whopping 79% from $416 million the year prior. Mobile spending will cross the $1 billion mark in 2011 with sustained growth, though at slower rates.