Study: Higher CTRs On iPad, iPhone Than Android

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 10/18/10

Android devices may be surging past the iPhone lately in sales, but when it comes to click-through rates on video ads, Apple devices still lead the Google platform, according to new data from mobile video ad network Rhythm NewMedia.

Leading the way was the iPad, with interactive pre-roll ads generating a click-through rate approaching 2.5% on the Apple tablet compared to about 1.5% for the iPod touch, 1% for the iPhone, and .75% for Android phones, based on usage across Rhythm’s network in the third quarter.

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