Zenith Merges Magazine, Digital Divisions

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 10/18/10

With so much publishing content becoming digital content these days, Publicis Groupe’s media agency Zenith Media has taken what it believes is a logical step — merging its magazine and digital divisions.

John Nitti, senior vice president and managing director of digital, who will lead the new unit, stated: “Zenith clients now have an advantage over their competitors to sell their brand and content in unique and holistic approaches.”

He calls the reconfigured entity “a true hybrid of print and digital intelligence, delivering the best ideas and most innovative strategies to advertisers, while increasing their ROI.”

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