©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Ad revenue generated by Android devices in September for the first time surpassed that of the iPhone, according to new monthly data from mobile ad network Millennial Media.
That Android factoid is among the latest examples of the inroads the Google mobile platform has made against the iPhone and Apple’s iOS operating system. Android remains the second-largest smartphone OS on Millennial’s network, generating 29% of impressions — up from 26% in August, compared to 46% for iOS. Android ad requests were up 26% in September, and have grown 1,283% since January.