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Social Media B2B, 10/19/10
Social sharing is becoming more and more common in email marketing, but B2B marketers may be tentative about adding social sharing features to their campaigns – and with good reason. Because social sharing is such a trendy option right now, many marketers are implementing it without considering the risks. Most B2B marketers will likely find that some of their communications include content that is meant for its intended audience only and should NOT be shared via any method, so including sharing options in the email could create issues if people post that information to their social channels.
So how does this effect B2B email and social media marketers? Well, you’ll need to consider your content for every communication and then determine if social sharing options should be included in your campaigns. You should make sure that all the content in each communication is either sharable or not- try not to mix and match. Sometimes newsletters can be a source of trouble as it could contain both proprietary and publicly available information.
So what kind of B2B email content is generally safe for social sharing? Here’s a short list: