©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Marketing Sherpa, 10/20/10
I always love attending MarketingSherpa events – the presentations are not only enlightening but also entertaining and the networking between session rocks! This year’s B2B Marketing Summit in San Francisco was fabulous — and for those of you who missed it we’re doing an encore performance in Boston October 25th and 26th 2010 .
My contribution to the event was a one-hour session on effective B2B drip campaigns which was very well received. It included seven case studies of successful B2B drip campaigns from my consulting work for clients and the MarketingSherpa archives. While I don’t have space to give you all the details here (join us in Boston if you need to know!) I wanted to share some of the keys to success.