Report: Click Fraud Reaching New Heights

MediaPost, 10/20/10

Advertisers waste millions of dollars on fake ad clicks, eroding the credibility of brands and throwing away budget dollars for invalid ads on Google, Microsoft and Yahoo. Click fraud for online advertisements rose to 22.3% in the third quarter, ending Sept. 30 — up from 14.1% during the year-ago quarter, according to a report released by Click Forensics Wednesday.

The countries outside North America with significant CPC traffic producing the greatest volume of click fraud in the third quarter were Japan, the Netherlands, the Philippines and China, respectively, Click Forensics reports. But startups like Irvine-based BlueCava have begun to develop technology to identify click fraud by identifying the devices that cause the fraudulent action.

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