Frequent testing is key to improving conversions: report

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Econsultancy, 10/21/10

Companies who take a more systematic approach to testing and optimisation are reaping the benefits of improved conversion rates, according to the Econsultancy / RedEye Conversion Report.

The report finds that companies whose conversion rates had improved over the last 12 months carried out on average three times more website tests than those whose conversion rates had not improved.

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