Help Wanted! Our People Crisis

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

ClickZ, 10/21/10

Media channels are increasingly fragmented. Customers are becoming accustomed to a real-time, socially-connected, and mobile world. Marketing to customers who ignore marketing has exposed a significant challenge facing our industry’s future success: People.

Where to find the people with the skills and aptitude necessary to fill the resource gap that exists in the marketplace?

A query of open U.S.-based marketing jobs on Craigslist shows 68 percent require Internet marketing skills.

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