©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Media channels are increasingly fragmented. Customers are becoming accustomed to a real-time, socially-connected, and mobile world. Marketing to customers who ignore marketing has exposed a significant challenge facing our industry’s future success: People.
Where to find the people with the skills and aptitude necessary to fill the resource gap that exists in the marketplace?
A query of open U.S.-based marketing jobs on Craigslist shows 68 percent require Internet marketing skills.