©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
High click rates for social media don’t tell the full story
According to Chadwick Martin Bailey, three-quarters of web users say they are likely to share pieces of content with their friends and family, an activity brands are watching closely in their attempts to leverage the influence of brand advocates.
In a statistic that has been backed up by other studies, including the August one by CMB, SocialTwist reported email was the most common channel used to share content via the company’s Tell-a-Friend widget, accounting for more than half of all referrals. Social networks made up fewer than a quarter of shares.