IDG TechNetwork clicks, but few in b2b media pay attention

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Media Business, 10/21/10

Like many b2b media companies, IDG Communications, publisher of Computerworld, is experiencing a boost in revenue. The company’s revenue in fiscal year 2010, ended Sept. 30, was up in double digits over fiscal 2009, said IDG CEO Bob Carrigan, who declined to give specific figures for the private company.

Carrigan credited more than the easy comparison with a recessionary year for IDG’s solid performance. He said the company’s aggressive forays into marketing services and social media consulting have strengthened the business. He’s especially proud of IDG TechNetwork, an online advertising network of 400 third-party technology blogs and websites that the company began assembling more than two years ago.

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