©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Marketing Sherpa, 10/21/10
When it comes to mobile marketing, it’s easy to feel left out. Some of the flashiest tactics seem to work only on smartphones. If a large portion of your audience does not own a smartphone, then you probably cannot justify an investment.
But you’re not entirely out of luck. Mobile videos can reach feature phone users, as well as smartphone users. Read on to see four mobile video tactics every marketer should consider.