iPad Owners Like Their Print Brands

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Min, 10/22/10

There is more evidence that tablet devices map well against magazine audiences and their content consumption habits. Nielsen released further details from its recent survey of iPad owners and found that 41% have already purchased a paid app on the device from a magazine publisher. In all, 63% of all iPad owners have downloaded fee-based apps. Games (62%) and books (54%) are the most popular categories. But magazines are getting some of the iPad love. In fact 25% of users say they access magazine content regularly on their devices compared to only 8% of iPhone owners who reference magazine apps.

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