iPad a Boon to Publishing Industry and Marketers




Karsten Weide

IDC, September 2010

Tablets promise to deliver a better visual experience for print content than PCs. With more brilliant graphical displays, publishers are moving to produce digital versions for tablets that are as good or better than print.

The arrival of tablets comes at a time when, as IDC’s Karsten Weide explains, online ad spend will continue to increase faster than traditional media. Watch Video http://youtu.be/TlcQg_pfuXI

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