©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Content Mktg Inst, 10/26/10
With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing.
Over the past four weeks, our contributors answered these questions:
- First things first – what does engaging mean to you?
- How can marketers make content more engaging?
- How do you measure engagement?
- What tools can content marketers use to measure engagement?
This week, we asked our contributors to share your examples of engaging content and explain why it is engaging.