Paid search increasingly important tool for tech marketers

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB, 10/26/10

Paid search marketing is up in a big way for technology marketers, according to a report from interactive marketing analytics company Covario Inc.

The report, Covario’s “Q3 2010 Global Search Spending Analysis,” which aggregates about $300 million in paid search spending from a variety of consumer electronics and technology-related companies (including Hewlett-Packard Co., IBM Corp. and Microsoft Corp.), found that spending behind paid search advertising was up 19.8% in the third quarter of this year compared to the second. Year over year, paid search spending rose 46.8%. Meanwhile, cost per clicks (CPCs) rose 14%.

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