©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
News just hit a few days ago that ZenithOptimedia UK, for many the original home of the modern media agency, is to be believed to split up following a restructure at group level. StarcomMediaVest Group is also rumored to face reorganization in the UK. Besides speculation, nobody really knows the real reason behind the ZenithOptimedia split. We just continue to experience transformative changes in the media/advertising business.