Mobile Users Prefer Browsers over Apps

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer, 10/27/10

For a variety of functions, users would rather browse

Although about a third of US mobile phone subscribers used a downloaded application in August, according to comScore, and app downloads have shown impressive growth, many mobile device users appear to think browsers offer the better user experience.

Mobile users polled by Keynote Systems for Adobe reported a preference for mobile browsers to access virtually all mobile content. Games, music and social media were the only categories in which users would rather use a downloaded app than browse the mobile web.

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