IDG Enterprise Launches Premium Lead Generation Program With Lead Scoring and Nurturing Services

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDG Enterprise News Release, 10/28/10

LeadAccel Enhances Marketing Campaigns Reaching IT and Security Decision-Makers

IDG Enterprise — the media company comprising CIO, CIO Executive Council, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World — announces LeadAccel, enhanced online reporting and lead nurturing services. Available January 2011, LeadAccel will provide insight in topic specific engagement of customers and prospects, and nurture them through the purchase process based on interests.

LeadAccel includes three lead-focused services to assist marketers in understanding how their leads are engaging with their campaigns and educational assets. The services are:

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