Mobile advertising to ring up $3.5bn this year

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian., 10/28/10

Mobile advertising will generate revenues of $3.5bn this year as big brands move from merely experimenting with mobile ads to spending significant money.

As media and consumer goods brands in particular try to increase their engagement with consumers via their mobile phones, this is creating momentum for the mobile advertising industry, which could be generating revenues of around $24bn within five years, the report from Informa Telecoms & Media has predicted.

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