©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Gas Pedal, 10/28/10
Advertising and word of mouth aren’t rivals. When an ad is worth sharing, you get an amazing viral phenomenon that delivers a message like nothing else in the world. But it only happens every few years, when something really special comes along: Old Spice’s man on a horse, Where’s the Beef, and Budweiser’s Wazzup.
When you’re trying to create an ad that gets people talking, remember these fundamentals: