SRDS to Add Tablet App Advertising Information to Its Media Buyer Database

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Folio, 10/29/10

Tablet library initially includes listings for more than 160 tablet properties.

SRDS is expanding its online repository of advertising rate and contact information for media companies to include data on tablet applications. Launching November 1, the Tablet Media Library will allow media industry planners and buyers to access ad rates and other info for more than 160 tablet media properties—from consumer and b-to-b magazine companies, as well as newspaper publishers—that carry advertising.

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