Study: Tablets Still a 'Nascent' Market

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Folio, 10/29/10

A Nielsen Company survey shows only 4 percent of respondents own a tablet.

The Nielsen Company recently released a survey that attempts to measure how people are using their mobile devices—smartphones, Kindles, iPads, etc.—along with the kinds of content consumed and interaction with advertising. While the study is a frank reminder of how small the tablet market still is, interactivity-based metrics are promising.

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