©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
What brands are leading the way in developing commerce initiatives around social media? Amazon, Best Buy, Dell, Hallmark and Starbucks were the companies cited most often in a survey of executives involved in social strategy at 123 large companies by digital consulting firm Altimeter Group.
While no one company has social commerce “figured out,” Altimeter found that by industry, services companies are at the forefront, followed by apparel and footwear companies and consumer electronics businesses. CPG and food and beverage companies are still at an early phase of tapping social media to sell products.