Cisco rolls out social network monitoring software

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Network World, 11/3/10

Cisco this week unveiled software designed to let companies track customers and prospects on social media networks like Twitter, Facebook, blogs and other public forums and sites.

Facebook is fastest social network, LinkedIn most reliable

Cisco SocialMiner allows users to monitor status updates, forum posts and blogs of customers so they can be alerted of conversations related to their brand. The software is designed to not only enable enterprises to monitor the conversations of their customers but to engage those that require service, Cisco says.

Citing data from Nielsen, Cisco says 34% of online Americans have used Facebook, Twitter or other social media to “rant or rave” about a product, company or brand.

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