Facebook Gets Serious About Mobile, Location-Based Services Facebook introduces Single Sign-ons for mobile users and Deals for merchants to push offers to nearby cellphones

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

PC World, 11/3/10

Facebook is stepping up its mobile game with the launch of location-based services that both ease the pain of the mobile log-in process and allow your neighborhood store to shoot you coupons directly to your phone as you walk by.

The announcements are part of refreshed Facebook mobile apps for Android, iPhone and touch.facebook.com. The company says the Android app should be available to users starting Wednesday via the Android Marketplace, and Facebook for iPhone version 3.3 is also coming soon. One aspect of the new Facebook mobile app is a new Single Sign-on feature. During the launch event at company headquarters, Facebook CEO Mark Zuckerberg also took the opportunity to once more deny that Facebook was building a mobile handset.

Here is a breakdown of what was part of Facebook’s Mobile Event press conference.

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