Fostering Sales-Marketing Alignment: A 5-Step Lead Management Process

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Sherpa, 11/3/10

Recent MarketingSherpa research has shown that B2B marketers face their most significant challenges when trying to generate high-quality leads. This, alongside the always complicated relationships with Sales, highlights the growing importance of proper lead management.

Read on for five important lead management steps to help you maximize the efficiency — and results — of your sales funnel.

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