©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
NY Times, 11/4/10
On Thursday, Google and VivaKi, a digital agency that is part of the Publicis Groupe, will announce a two-year renewal of their 2008 partnership that will incorporate a new platform for buying video and mobile display ads in the United States and Europe. The platform, an extension of the VivaKi Nerve Center trading desk, or the Audience on Demand product, would allow companies to bid on mobile and video display advertising space in real time on ad exchanges, including Google’s DoubleClick exchange.
“Marketers have seen the power of addressable advertising; the logical progression is to do this in video and in mobile advertising,” said Curt Hecht, chief executive of VivaKi Nerve Center. “Finding the right person at the right time on any screen or any device is the future of marketing,” Mr. Hecht said.