Google Opens AdMob to a Torrent of AdSense Ads

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

ClickZ, 11/4/10

A year after it agreed to buy mobile ad network AdMob for $750, Google has taken its first step to integrate the unit with its own ad business. AdMob’s Android and iPhone application publishers will soon be able to fill their unsold inventory with Google AdSense ads, letting advertisers extend their mobile campaigns across AdMob’s network.

Writing on Google’s mobile advertising blog, Jason Morse, Google mobile ads product manager, described the move as “the first of many exciting things to come with the integration of AdMob and Google.”

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