IDG Enterprise's LeadAccel designed to nurture leads

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Media Business, 11/4/10

IDG Enterprise, publisher of Computerworld, announced last month that in January it will debut a new online reporting service called LeadAccel. The service will offer lead reporting, scoring and nurturing.

To gather more specifics about LeadAccel and how IDG built the platform, Digital Directions interviewed two IDG Enterprise executives: Brian Glynn, senior VP-digital, and Gregg Pinsky, senior VP-general manager, online operations.

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