Is the Social Media Department an Oxymoron?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

ClickZ, 11/4/10

The team in our agency that handles social media is deeply engaged every day with facilitating conversations and interactions between brands and their customers but so are our search and media teams, the creative department, the technology experts, the e-mail group, and the client service and project management folks. Social media has changed all of us in digital marketing – not just those involved in the day-to-day practice of social media. The impact is pervasive.

I thought I would poll our subject matter experts across the agency and get their take on some of the ways in which social media has influenced them and changed their process, communication protocols, and client opportunities.

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