Marketing Spend Bounces Back But Not as Much as IT Spending

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Rich Vancil

IDC, November 2010

IDC projects tech marketing budgets will close this year almost four percent higher compared to depressed levels last year. The estimate comes from a survey of 87 marketers at major tech vendors this past summer. The 8th year of this research also uncovered a dramatic shift in spending on digital programs. IDG Strategic Marketing Services Director Howard Sholkin asked IDC’s Rich Vancil to explain what marketers told him about 2010 compared to 2009.

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