New Study Reveals Effectiveness of Ad Units

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Online Publishers Association, November 2010

The Online Publishers Association (OPA) has released a new study, “Biometric Evaluation: Assessing the Effectiveness of the OPA Ad Unit,” that found that 90 percent of participants notice OPA Ad Units in the first 10 seconds of being on a webpage and users who fixated on the OPA Ad Units during the same timeframe were as emotionally engaged with the advertising as with the rest of the webpage content. The study further revealed that 67 percent of users returned to look at the OPA Ad Units after spending time elsewhere on the webpage. Click for details…

Want to partner with IDG?

Click here to get started