©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
There is a great coffee mug that reads: “Multi-tasking, the best way to screw up both jobs.” Yet, many of us walk around with our chests out looking for a Foursquare badge for our multitasking promiscuity.
Who among us is guilty of accidentally sending a tweet to all our followers when it was intended for only one? Most likely all of us have been victims of multitasking.
As marketers, we often encourage people to be proud of their multitasking prowess; but we should definitely rethink this.