Marketing 2010: What It Tells You About Planning for 2011

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

The acceleration in spending on digital marketing requires new approaches to program management. IDC says agile marketing processes are worth considering. IDG Strategic Marketing Services Director Howard Sholkin asked IDC Vice President Rich Vancil what should marketers learn from this year and apply as they plan for 2011?


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