Ten Words That Build Trust

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Neuromarketing, 11/8/10

Do you think one short sentence at the end of your ad could cause a major increase in the level of trust customers place in you? Believe it or not, it’s true. Researchers found that placing the following statement at the end of an ad for a auto service firm caused their trust scores to jump as much as 33%!

“You can trust us to do the job for you.”

Seems simple, eh? Almost something that doesn’t even need to be said, since the implication in any ad or relationship is that if you give the firm a job to do, they will do it. There’s no claim of doing it right, doing it better, doing it quickly, or even doing it with a smile.

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