Avaya, IDG team up to engage CIOs in video debates

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB, 11/9/10

Last month, enterprise telecommunications company Avaya Inc. launched its largest custom media program to date with IDG Enterprise, the b2b focused division of IDG that includes such brands as CIO, Computerworld, CSO, Network World, Infoworld and IT World.

The custom project spans multiple platforms—online, Web video, downloadable research, a podcast and social networking—that come together at a single custom website, http://www.cio.com/debate, that claims to be “The premier thought leadership forum for today’s global IT executive.” A series of a dozen executive dinners being held around the country is also integrated into the program.

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