Websites Rein In Tracking Tools

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Wall Street Journal, 11/9/10

Publishers Seek to Keep Lucrative Data on Visitors for Themselves—and Avoid Privacy Gaffes

Major websites are moving to limit the number of tracking technologies like “cookies” spreading on their sites, hoping to keep lucrative data about visitors for themselves—and avoid privacy risks.

More sites are counting the number of tracking tools—software that can clandestinely monitor people’s activities online—that are being installed on the computers of people who visit the sites.

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