©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
60% of Fortune 500 now microblogging
America’s biggest corporations have dramatically increased their participation in Twitter, according to “The Fortune 500 and Social Media,” a yearly report from the Center for Marketing Research at the University of Massachusetts Dartmouth.
Three in five Fortune 500 companies now have an active Twitter account, compared with 35% in 2009. This is even more than the number that have Facebook accounts, at 56%.