Google Instant Previews Makes Site Design A Priority

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 11/10/10

First impressions are important, even when it comes to Web sites. So it shouldn’t come as a shock to anyone that Instant Previews, which Google released Tuesday, could prompt an increase in demand for designers and put more emphasis on colors and page layout. At least one search marketing firm in the United Kingdom believes it could have brands scrambling to redesign Web sites.

The Instant Previews feature aims to let people quickly determine the pages that are most relevant to their keyword search and avoid spam or virus-infected sites. One feature highlights when search terms appear to help people evaluate the result.

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