Forrester: Privacy Concerns, Saturation Slowing Social Media Growth

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 11/11/10

While its long-term impact remains unclear, social media-related privacy concerns increased among all age demographics over the past year, according to new research from Forrester. No doubt, “this concern is altering behaviors,” said Forrester analyst and report author Augie Ray.

Mounting concerns were most pronounced among Baby Boomers. In particular, concerns among older Boomers — those ages 54 to 64 — increased 32% to 50%, while concerns among younger Boomers — those ages 44 to 53 — increased from 31% to 39%.

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