©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
With more than 80 million users, LinkedIn has long been the top social network for the business crowd, and has grown quickly as a tool for recruiters and sales teams looking for new leads and connections. But what about brand marketing? Yes, LinkedIn has “Groups,” but they have always driven far less traffic, engagement and brand awareness than Facebook pages or Twitter—and as a result, LinkedIn has always been a something of a second-tier destination for tactical social marketing.
With the recent launch of Company Pages, LinkedIn is trying to change that.