©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
B2B marketers are increasingly using social media to connect with their customers, but oftentimes they are not using those tools effectively. One report found that only 32% of B2B companies engage with their customers on a daily basis via social media. Another discovered that 46% of B2B marketers thought social media was irrelevant. And another found that 60% of B2B firms have no staff dedicated to social media and just 10% of B2B firms use outside agencies or consultants. While the vast majority (86%) of B2B companies use social media for marketing, it’s clear there’s considerable room for improvement.