App Czars: Five to Watch

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Brandweek, 11/14/10

The tablet market could, some day, represent a meaningful business for publishers. But with the iPad still only seven months old, it’s anyone’s guess how big the pie will get and, for that matter, who the right people are to wring new revenue from it.

As they scramble to adapt their products to an entirely new platform, publishers are placing their bets on consumer marketing and technology expertise. Who’s driving the apps strategy for the publishing industry, and where do they come from?

Here are five heavyweights to watch:

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